Tourism Malaysia marked a significant milestone by hosting its first-ever consumer event in Guangzhou, China, since the pandemic, with the launch of the Visit Malaysia 2026 (VM2026) Promotion Campaign from 7th until 9th March 2025 at TeeMall, Guangzhou. This initiative is part of the Ministry of Tourism, Arts and Cultureβs ambitious goal to attract visitors from China in 2026, one of Malaysiaβs key markets driving tourism growth.
Mr Samuel Lee, Tourism Malaysiaβs Deputy Director General (Promotion II); Ms. Suraya Ahmad Pauzi, the Consulate General Malaysia in Guangzhou; and Datoβ Dr. Angie Ng, the President of MICA, YB Loh Sze Yee, EXCO of Perak and Mr Radzlan Shah, Director of TM Guangzhou launched the three-day event on 8th March 2025 at TeeMall, Guangzhou. The collaboration with the Malaysia Inbound Chinese Association (MICA) aims to connect directly with Chinese consumers.
TeeMallβs high foot traffic provides an ideal platform for Tourism Malaysia to engage with the local market and strengthen Malaysia’s visibility as a top travel choice. The promotion features a diverse range of Malaysian tourism products, such as labu sayong and batik painting, highlighting the countryβs vibrant culture and stunning attractions while offering exclusive tourism packages for Chinese visitors.
The key objectives of this event are to maintain the momentum leading up to VM2026, position Malaysia as a top, safe, and attractive travel destination for the Chinese market, and reinforce strong relationships with industry players in Guangzhou and beyond.
Β© 2019 Copyright JomEvents. All rights reserved