The International Wellness Expo (IWE) 2024 official launching

The International Wellness Expo (IWE) 2024, officiated by Mrs. Suraiya binti Syed Mohamed, Director, Health Education Division, Ministry of Health Malaysia, is taking place at the Malaysia International Trade and Exhibition Centre (MITEC).

Representing Malaysia Convention & Exhibition Bureau (MyCEB) at the opening ceremony is Ms. Tan Mei Phing, Acting CEO of MyCEB. This event underscores Malaysia’s commitment to advancing the global wellness industry, especially in the Halal market.

Supported by MyCEB, IWE 2024 serves as a platform for local entrepreneurs, innovators, and wellness stakeholders to connect, explore new trends, and position Malaysia as a hub for sustainable health and wellness solutions.

With 150 exhibitors and a projected 8,150 visitors, including 550 international attendees, IWE 2024 is set to create an economic impact of RM43,229,862, highlighting the significance of the wellness economy in shaping a healthier, more sustainable future.