Big Bad Wolf Books Sale

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April 1, 2024


April 14, 2024


10:00 am

10:00 pm




ÆON BiG | Taman Falim

No 1, Hala Falim, 1,
Jalan Lahat,
Taman Mas Jaya,
30200 Ipoh,


The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess’ founders, Andrew Yap and Jacqueline Ng. The primary mission is to cultivate reading habits, increase English literacy worldwide and build a new generation of readers, by making books more affordable and accessible to EVERYONE.

Known as the World’s Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading and inspire them to pursue their dreams and, importantly, empower them with the knowledge to realise them. We believe that the more knowledge that one gain, the better-equipped a person is to meet today’s competitive world’s exacting demands.

Since its inception, the Big Bad Wolf Books Sale has evolved tremendously, going global and touring 37 cities in 14 countries including Malaysia, such as Cambodia, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, the United Arab Emirates and most recently ventured into Africa – setting foot in Tanzania and Kenya, with no plans to stop in making reading affordable for readers around the world.

Since 2020, the Big Bad Wolf Online Book Sale has been successfully launched in 10 countries, including Malaysia.

The Big Bad Wolf Book Sale specializes in providing the widest selection of English books at discounts that are as high as 90%, allowing customers to take a chance on new authors and genres they might never have read before. The Sale offers a wide variety of genres ranging from science-fiction and thrillers to literature, business, cookbooks, art and design, to children’s books, including many other sought-after books, to suit and accommodate everyone ‘s needs. For intrepid readers, no two visits to the Big Bad Wolf Book Sale are ever the same!

In the words of our founders, the Big Bad Wolf Books’ mission will always be “to empower people to gain knowledge and promote the reading habit and certainly, the joy of reading”.

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