Franchise Expo Malaysia by MRCA

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July 11, 2024


July 13, 2024


10:00 am

8:00 pm




Kuala Lumpur Convention Centre

Kuala Lumpur City Centre,
50088 Kuala Lumpur,


Franchise Expo Malaysia 2024 has come to its 7th edition since its inception in 2016 and over the years it has grown stronger and bolder, to be positioned as the leading Franchise Expo not only in Malaysia but also the Southeast Asia and now in the pipeline to take up the world stage!

Our theme for 2024, Invest in The Future are spelled out through the integration of technological advancement and the growth of superior entrepreneurship, franchising is likely to see a bright future. Investing into a franchise is the start of an entrepreneurship with a proven business model. Buying into a franchise also means lower risk, as the brand network offers ongoing expert support while operating within an established business model.

Malaysia has had a steadily growing franchise industry over the years. Franchising in Malaysia spans a wide range of industries, including food and beverage which comprises almost 50% from the total registered and others like education, healthcare, beauty, fashion and many more. The diversity of franchise opportunities allows entrepreneurs to explore different sectors.

As the global marketplace becomes more accessible, franchisors are looking beyond their home countries for expansion opportunities. International franchising is likely to grow, with franchises seeking to tap into new markets and adapt to local preferences. The global Franchise market size was valued at USD 100797.4 million in 2021 and is expected to expand at a CAGR of 9.73% during the forecast period, reaching USD 175955.0 million by 2027.

Organized by Malaysia Retail Chain Association (MRCA), Franchise Expo Malaysia 2024 will have more than 500 exhibiting booths from over 10 participating countries. This expo gives you the opportunity to meet face to face with thousands of potential franchisees or business partners eager to own their own business!

Invest In The Future, Invest in Franchise!

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