Setia Spice Convention Centre
108C, Jalan Tun Dr Awang,
11900 Bayan Lepas,
A new dynamic is unfolding. The convergence of social, economic, and climate crises, along with rapid technological advancements have created a new reality for businesses to navigate.
Traditional brand models exposed vulnerabilities during the COVID-19 pandemic, forcing companies to adapt and reshape their entire operating models. New consumer behaviors are now emerging all the time. Social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce now demanding that businesses incorporate more ethical practices. The urgency to address climate change has become a focal point to reduce environmental impact and ensure long-term resilience. Technological advancements like AI continue to disrupt industries, bringing both opportunities and challenges.
In this rapidly changing landscape, businesses must RE-CODE their values and operating models to reflect this new landscape while focusing on long-term value creation.
At the IAA 45th World Congress, we will share best practices, case studies and NEW frameworks of how creativity, compassion and technology can build significant brand value and enable brands to become a force for good.