In an effort to reinvigorate the tourism industry, Tourism Malaysia has collaborated with GoPro to celebrate the beauty of local lifestyle and travel through the production of ‘Dream Malaysia’ videos.
Aimed at bringing Malaysia’s hidden wonders to life, ‘Dream Malaysia’ started off as a campaign that wished to invite Malaysians to dream of their domestic travel pursuits into uncharted territories, new places that are never seen before or heard of, and to start creating new memories in the form of uniquely captivating and memorable content – with GoPro’s cameras.
The campaign first took off in March 2021 with the ‘Dream Malaysia Challenge’, a video contest for the public to participate from 13th to 28th March 2021 for a chance to win the latest GoPro gadgets as well as attractive nature-based holiday packages at Taman Negara, Gopeng Glamping Park, and Tadom Hill. A total of 133 participations were received throughout the challenge. Today, with the lifting of travel restrictions and successful vaccination rates, dreamers can now pursue their travel bucket list to reality and ‘Dream Malaysia’ videos have since become a series of dream destinations around Malaysia.
Minister of Tourism, Arts and Culture Malaysia, YB Dato’ Sri Hajah Nancy Haji Shukri said, “Dream Malaysia witnesses the blend of collaborations and embracing of digitalisation to help our tourism industry bounce back and move forward better. There are many attractions in Malaysia that has been around for so long but are yet to be discovered, and there’s no better time than now to explore such new places. Through GoPro, we want to bring a new perspective and immersive content for adventurers in Malaysia”.
Also present was Datuk Wira Dr. Noor Zari Hamat, KSU MOTAC, Dato ’Seri Ramlan Ibrahim, Chairman of Tourism Malaysia, Dato’ Hj Zainuddin Abdul Wahab, Director General of Tourism Malaysia and senior management of MOTAC and Tourism Malaysia.