Emirates has signed a Memorandum of Collaboration (MoC) with Malaysia Tourism Board (MTB) today during the 29th edition of the Arabian Travel Market held in Dubai, to promote tourism and develop traffic into Malaysia from key markets across the airline’s network.
In the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, the MoC was signed by Orhan Abbas, Senior Vice President Commercial Operations (Far East) at Emirates, and Dato’ Haji Zainuddin Abdul Wahab, Director General Tourism Malaysia.
Under the agreement, Emirates will develop initiatives to boost tourism to Malaysia, promoting it across its global network of over 130 destinations. The airline will also explore collaboration opportunities through organizing familiarization trips with key tourism and media profiles to the market, contributing to the revival of the travel and tourism sector.
Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture said: “This collaboration will give further boost to the tourism industry and strengthen economic ties between Malaysia and the United Arab Emirates. We hope Emirates will continue to work together with Tourism Malaysia to promote Malaysia as a unique travel destination, by highlighting different cities such as Kota Kinabalu and Penang. This collaboration also aims to attract international tourists from other markets such as Europe, America and Africa via Emirates airlines network”.