The Honourable Deputy Minister of Tourism, Arts and Culture, Khairul Firdaus said that the Ministry is targeting 15.6 million tourist arrivals with RM47.6 billion in tourism receipts for 2023. To achieve this, Tourism Malaysia is ramping up its marketing efforts globally, including in raising Malaysia’s profile in China’s market. Earlier, he has attended the Malaysian Inbound Chinese Association (MICA) Networking Dinner 2023 with industry stakeholders at Grand Imperial Hotel, Kuala Lumpur.
Malaysia aims to be a major player to this economic and tourism growth by enhancing our tourism offerings to strengthen Malaysia as a multi-faceted and multi-destination attraction. By doing so, we can better attract travellers, especially those from long-haul markets, who seek for greater depth, breadth and value to their travel experience.
Malaysia wants to highlight its natural and sustainable side, offering visitors an authentic ecotourism experience. This is demonstrated by the launch of the National Ecotourism Plan 2016-2025 under the slogan “tourism protects, preserves and conserves nature, culture and heritage”.
MOTAC with our related agencies are already working hard to ensure that the multitude of world-class programmes, attractions and events are in place. We are also mindful in ensuring that our tourism infrastructure is in place for the yearlong extravaganza.
MOTAC also hopes our industry partners and media friends to continuously support in promoting Malaysia to attract domestic and international tourists.