LAUNCHING OF KUSKOP PAVILION AT MIHAS@DUBAI

The KUSKOP Pavilion at MIHAS@Dubai was officiated by the Deputy Prime Minister, Dato’ Seri Dr. Ahmad Zahid Hamidi.

The Malaysian delegation comprises officials from the Ministry of Entrepreneur Development and Cooperatives (KUSKOP), Perbadanan Nasional Berhad (PERNAS), SME Corp, and SME Bank. Joining the mission are representatives from 26 Malaysian companies.

Ten of these are franchise companies, including CheeseU, CIC Where Leaders Are Born, Coolblog, Irispro, Marrybrown, Mokti’s, Muzart, Secret Recipe, US Pizza, and Q-Dees.

The franchise trade mission to Dubai aims to expand market opportunities and promote the growth of Malaysian franchise entrepreneurs internationally, while strengthening trade relations between Malaysia and the United Arab Emirates (UAE).

In addition, the SME & Franchise Seminar and the product launching of a few local brands, including CheeseU, were also held on the same day. The program ran smoothly and is hoped to benefit exhibitors looking to expand their businesses to Dubai.