National carmaker PROTON celebrated its 40th anniversary of incorporation today during a ceremony held at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur. The event also saw the launch of the company’s newest model, the Proton X90, which marks the brand entry into the New Energy Vehicle (NEV) market.
PROTON had the honour of YAB Dato’ Seri Anwar Ibrahim, the Prime Minister of Malaysia, to officially unveil the third X-series model in PROTON’s sports utility vehicle (SUV) line-up. Joining the Prime Minister at the event were YB Tuan Anthony Loke, the Minister of Transport, YB Senator Tengku Datuk Seri Utama Zafrul Aziz, the Minister of Investment, Trade, and Industry, and YB Tuan Chang Lih Kang, the Minister of Science, Technology, and Innovation.
Also present were H.E. Ouyang Yujing, the Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to Malaysia and senior members of the Geely Group led by Eric Li Shufu, Chairman of Geely Holding Group, and Daniel Li Donghui, CEO of Geely Holding Group.