PROTON, Malaysia’s national carmaker, today officially launched the All-New Saga, marking the most significant evolution of Malaysia’s best-known automotive nameplate since its debut in 1985. Carrying the theme “Four Esteemed Decades, a Future Without Limits”, the launch celebrates not just a new model, but a national symbol that represents Malaysia’s industrial progress and enduring pride.
The historic launch ceremony was officiated by Yang Berhormat Mulia Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI) of Malaysia, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, in the presence of national leaders, industry partners, and thousands of invited guests.
Built on PROTON’s new Advanced Modular Architecture (AMA), the All-New Saga represents a future-ready, globally compliant platform whose Intellectual Property Right (IPR) are fully owned and developed by PROTON representing a major step forward in Malaysia’s automotive capability. With full ownership of the IPR, the AMA platform reinforces PROTON’s growing engineering capability and opens new collaboration opportunities across the Geely Group ecosystem, potentially positioning Malaysia as a regional engineering hub for future model development. It stands as a testament to the company’s engineering independence, while also showcasing the strength of the collaboration between Geely’s global innovation and PROTON’s local expertise.
Since partnering with Geely in 2017, PROTON has transformed into a dynamic, globally connected brand, with models such as the X70, X50, S70, and X90 setting new benchmarks in design and performance. The All-New Saga continues this evolution — combining world-class technology, timeless design, and local pride to reaffirm PROTON’s position as a brand made for Malaysians by Malaysians, and ready for the world.
This progress is underpinned by PROTON’s Operational Excellence (POE) programme and Malaysia’s largest network of 164 3S and 4S outlets, ensuring that every owner continues to enjoy superior sales and service experiences nationwide.
“The All-New Saga marks a major milestone in our evolution,” said Dr. Li Chunrong, Chief Executive Officer of PROTON. “It is more than just a car – it is the embodiment of national pride, engineering excellence, and our continuous pursuit to deliver intelligent, high-quality vehicles Made for Malaysians, Engineered for the World. This All-New Saga reflects the passion of our people and the future without limits of Malaysian automotive capability ”
Following its official launch, excitement surrounding the All-New Saga remains strong, with over 20,000 bookings already secured. The overwhelming early response reflects buyer confidence and enthusiasm for the model’s refreshed design, improved performance, and intelligent connectivity, reaffirming its status as a true Malaysian icon.