TOURISM MALAYSIA AND MALAYSIA AVIATION GROUP FORGE STRATEGIC PARTNERSHIP TO STRENGTHEN MALAYSIA’S TOURISM INDUSTRY FOR VMY2026

Tourism Malaysia and Malaysia Aviation Group (MAG) have announced the signing of a Memorandum of Understanding (MoU) today, marking a significant step for a three-year partnership. This MoU signifies the commitment from both parties to reinforce Malaysia as the gateway to Asia and beyond and positioning Malaysia as a preferred tourist destination in the global economy.

The MoU was signed between Tourism Malaysia’s Deputy Director-General (Promotion II), Mr Lee Tai Hung, and the Chief Commercial Officer of Airlines (MAG), Mr Dersenish Aresandiran. The ceremony was witnessed by Tourism Malaysia’s Director-General, Mr Manoharan Periasamy, and the Chief Executive Officer of Airlines (MAG), Mr Ahmad Luqman Bin Mohd Azmi, at the Sheraton Imperial Hotel, Kuala Lumpur.

The outlook for the Malaysian tourism industry in 2024 is promising. To achieve a quick return on investment, the focus will be on the main target markets contributing to the number of tourist arrivals, such as ASEAN countries, West Asia, South Asia, and East Asia. One strategy is enhancing air connectivity to provide tourists with more flight accessibility to Malaysia.

This year, Malaysia aims to attract 27.3 million arrivals with RM102.7 billion in tourism revenue. To achieve these targets, Tourism Malaysia is proactively conducting promotional and marketing activities to empower the ‘Malaysia Truly Asia’ brand.

Mr Manoharan Periasamy, Director-General of Tourism Malaysia, stated that as Malaysia moves towards Visit Malaysia Year 2026 (VMY2026), the country envisions welcoming 35.6 million tourists, generating target receipts of RM147.1 billion.