Tourism Malaysia’s efforts to publicize its comprehensive promotional activities continue to the Middle Eastern region. The Honourable Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture Malaysia, led the Malaysian delegation to participate once again in the Arabian Travel Market (ATM) in Dubai from 1st to 4th May 2023 at Dubai World Trade Centre (DWTC).
The four-day ATM offers Malaysia an excellent platform to market and promote the latest attractions and destinations for shopping, family fun, eco-adventure, honeymoon, luxury holidays, and safe travel destinations. ATM 2023 also marks the 29th anniversary of Malaysia’s participation in this prestigious event, which is a strong testimony to the country’s support of the event and its commitment to attracting more Middle Eastern tourists to Malaysia.
As in previous years, this prestigious annual event sees the participation of a Malaysian delegation from 76 organizations comprising hotels and resorts, travel agents, tourism products owners, representatives from various state governments, including Langkawi Development Authority (LADA), Penang Global Tourism, Sabah Tourism Board, Sarawak Tourism Board, Tourism Melaka, Tourism Pahang, and Tourism Johor.
The mission aims to reinstate and enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel and tourism industry in the region. Honourable Khairul Firdaus said during the launch, “In line with Visit Malaysia in 2025, Tourism Malaysia will strive to attract more tourists from the Middle East to Malaysia. We are confident that we will achieve our target to put Malaysia as the top destination for Muslim travellers,”.